Schedule 2018 | Impulse Summit

Program

Tuesday, 30th October

MorningEnhancing the Role of Sports in Society

Keynotes

10:15

Distorted Perception in Sports:

Matthias Remund, Director BASPO

10:45

We know the wrong side, but what is the right side of sports?:

Holger Hansen, Managing Director JvM/ Sports

Hannah Burns, Head of Promotion IOC

Christo Velkov, Special Olympics

Charly Classen, ESPN

Workshops

11:45

Diskussionsrunde: Sport & Gesellschaft (Deutsch)

Matthias Remund, Director BASPO

13:15

Digitalization - How sport needs to adapt to the digital landscape for ensuring future relevance and progress.

Diana Engetschwiler, digitalswitzerland

Social change through the power of sport

Aisha Al-Said Albella, FC Barcelona Foundation

Creation of an emotional brand link through sponsoring the paralympic movement 

Alexis Schäfer, CMO Paralympic Committee 

The Mega-Sporting Event Lifecycle – Embedding Human Rights from Vision to Legacy

Guido Battaglia, Institute for Human Rights and Business

FC Bayern Mobile App – Digital value creation beyond time zones, cultures and generations. 

Benjamin Stoll, FC Bayern München

Afternoon Investing & Innovating in Sports

14:15

Digitalization of the sports industry

Achim Ittner, SAP

14:45

Beyond the Hype - What trends will shape the future of sports?:

Matt Rogan, Chairman Two Circles

Christoph Heimes, Infront

Lars Stegelmann, Nielsen

15:30

Investing in the Future of Sports

Alexander Bente, leAD Sports

Marc Lemann, Go4it & Investor

Alan Sternberg, Entrepreneur

16:15

Harnessing artificial intelligence for sports

Alen Arslangic, CEO Visium, Forbes 30 under 30

17:45

Investment Case Study: Hypothetical BUNDESLIGA Tender and Exploitation 

Robert Niemann, Kay Dammholz, SASS Media

Game-changing Technologies

Nicolas Evans, FIFA

The unstoppable rise of Audio, Voice & Podcast

Daniel Sprügel, Founder Sportsmaniac

Challenges of monetizing your digital transformation

Lorenz Beringer, CEO Lobeco

Sport & Blockchain Forum (DEUTSCH)

ESB Marketing Netzwerk/ DSHS

Already starts at 14.30h | click for more info

*Specific program information subject to change

  • Grey Facebook Icon
  • Grau LinkedIn Icon
  • Grau Icon Instagram
  • Grau Twitter Icon

© 2020 by Sports Business Club at University of St. Gallen